Brand guidelines
Making Dispatch look like Dispatch.
Logo usage, color palette, typography, and voice. For partners, press, and anyone writing about us.
01 · Logo
The Varden Dispatch lockup
Primary — light background
Inverse — dark background
Do
Keep the wordmark and "Dispatch" aligned to baseline
Do
Use Brand 700 navy on light; white on navy
Don't
Skew, rotate, or re-space the wordmark
Don't
Place on a busy photo without sufficient contrast
02 · Mark
When you need the icon alone
03 · Color
A navy-forward palette
Brand 700 (#1B2838) is the core. Use it for CTAs, headings, and surfaces that need to feel unmistakably Dispatch.
Brand 50
#D4E6F1
Backgrounds, tints
Brand 100
#AAC8E0
Subtle borders
Brand 300
#6BA3C7
Accent, hover
Brand 500
#254866
Focus rings
Brand 700
#1B2838
Primary — buttons, headings
Brand 800
#141F2C
Dark surfaces, hover
04 · Typography
Inter, tuned for confidence
Inter across the whole product. Tight tracking at display sizes. 16px body minimum.
Display XL · 120px
Dispatch
Display MD · 48px
Run every job from one screen
Display SM · 36px
Built for contractors
Heading · 24px
Section headline
Body · 16px
Dispatch is the operating system for contractors — one login for jobs, crews, invoicing, messaging, and payouts.
Small · 14px
Supporting copy, metadata, captions.
05 · Voice
How Dispatch sounds
Direct
Do
“Dispatch pays you the same day.”
Don't
“Dispatch leverages revolutionary payout infrastructure to accelerate your cash flow.”
Specific
Do
“Median payout under 3 hours on Chase, BofA, and Wells.”
Don't
“Lightning-fast payouts whenever you need them.”
Confident, not breathless
Do
“You only pay when a job closes. If you don't earn, we don't.”
Don't
“The most revolutionary pricing innovation in contractor SaaS history!”
Shows, not tells
Do
“Drag to assign. Drop on a crew. Done.”
Don't
“Our patented drag-and-drop dispatcher makes assignment effortless and seamless.”